My Work
Strategy & Research
01
Secondary Research
I am a problem solver, and I approach the research process with this mindset. In today's world, information is available everywhere we turn. Flipping this abundance of data into valuable insights excites me.
03
Target Audience Research
Having a deep understanding of the individuals within your target audience is essential. Nearly all of the brands I have worked with were looking for a clearer picture of who their consumers are -including their values, interests, and lifestyles. Through research and the development of target audience personas, I was able to deliver these clients the insights they were searching for.
02
Primary Research
My professional experience has given me the opportunity to conduct primary research for numerous brands. This has consisted of digital surveys and in-person focus groups. I value human interaction. Getting to connect with individuals through these processes has been one of my favorite aspects of the industry.
04
Strategic Development
Aside from research, I have worked alongside other professionals to develop strategic execution plans for numerous companies. This has included general campaign strategy as well as social media-specific plans. Research is the foundation for optimal marketing initiatives.